Everything’s coming up bronze and golden for Wellspring these days.
NorthBay Healthcare’s quarterly magazine has earned a healthy share of accolades this summer, including the coveted Bronze Anvil award from the Public Relations Society of America. Add to that the Gold Aster award for excellence in medical marketing, and three honors from APEX, a national program that honors communications professionals.
“We’re very proud of these achievements, just as we’re very proud of the work that goes into Wellspring,” said Vice President of Public Affairs Steve Huddleston.
For 39 years, the Bronze Anvil Awards have recognized outstanding public relations tactics—the individual items or components that contribute to the success of an overall program or campaign.
“Many organizations never gain this recognition and very much seek it,” said NorthBay Healthcare President/CEO Gary Passama. “Communicating what NorthBay stands for and what we do in this community is more important than ever.”
This is the third time Wellspring has earned the Bronze Anvil award, competing against large organizations worldwide, in the publication category.
The Gold Aster award was bestowed for Wellspring’s fall 2008 edition, “Staying Young,” which focused on the health challenges of aging, from chronic pain to memory loss and skin care.
The same edition also earned distinction in Healthcare Marketing Report’s 26th annual competition. It was a Merit Winner in the national recognition program.
The APEX Award of Excellence came in editorial and advocacy writing for a newspaper op-ed piece by NorthBay Healthcare Group President Deborah Sugiyama titled “Cuts Blast Hole in Health Care Safety Net.” The essay appeared in the Daily Republic in Fairfield and in The Reporter in Vacaville.
The spring 2008 Annual Report edition of Wellspring, “Advancing a Vision,” earned an Award of Excellence. That issue focused on the strategic plan, the debut of the cardiovascular surgery program and future building projects.