NorthBay Helps Parents Take ‘Baby Steps’
Parents-to-be and new parents who might be a little nervous about those first three very important years of their child’s life now have a reassuring companion—Baby Steps by NorthBay.
NorthBay Healthcare joined forces this summer with a Boston-based health technology company to deliver health education and support from pregnancy through a child’s third birthday on patients’ smart phones and computers through mobile texts and emails. Families can sign up to receive this service at NorthBay.org/Cherish. Each message is customized to coincide with milestones in a child’s development. That means parents with newborns receive information about caring for a newborn while parents with toddlers will receive relevant information on their age and stage.
Recognizing that patients are increasingly using smartphones as their primary means of online access, NorthBay leaders expect Baby Steps will better engage patients in their health care. Patients have the choice of connecting with NorthBay by email or text, with both options optimized for mobile viewing,” said Sarah Jewel, director of Business Development.
NorthBay Medical Center was designated as a Baby-Friendly facility in 2014.